AI-Powered Gamified Loyalty Campaign for LNY
An interactive Lunar New Year check-in mini-game designed for a fine jewelry loyalty program. Built to boost daily app retention and user engagement, the campaign rewards members with daily reward points ("f-Dollar") through a charming 7-day LNY fortune-collecting experience.
The Challenge
Traditional holiday loyalty promotions often struggle with low repeat engagement after the initial offer is claimed. The goal was to create a delight-driven daily habit loop that keeps members returning throughout the 7-day LNY period without losing interest, while naturally seamlessly embedding key brand messaging ("Natural Diamonds").
Design Strategy & Innovation
Designed a gamified 7-day LNY check-in mini-game for a luxury jewelry loyalty program to drive daily user retention (DAU) over the holiday period. Leveraging advanced GenAI workflows, a custom 3D Fortune Cat mascot was created with strict visual consistency across varied daily postures, each holding brand-customized "Natural Diamond" gold plaques. Combined with a progressive point-reward system (f-Dollar) and an immersive festive UI, the experience built a high-engagement daily habit loop that boosted active app retention and strengthened brand loyalty.
The Impact
Successfully transformed a standard point-reward mechanism into a playful, highly shareable brand experience that significantly elevated daily app opens, customer retention, and brand affinity.Role: Digital Design / UI/UX & AI Character Design
Core Skills: Gamification Strategy, UI/UX Design, GenAI 3D Character Design, Loyalty Retention
Key Achievements: Multi-Pose Character Consistency / Daily Habit Loop Design / High DAU Engagement
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